Sotomayor

Client: Spalding Plant & Bulb Co.

Project: Direct Mail Pack

Direct mail pack with a prize draw to win a Lexus hybrid car or £35,000. The pack includes a peel-off panel to reveal the prize-draw entry number, and a 'gift token' to claim a free gift. The pack also contains a product catalogue.

'Our Marketing Department briefed Sotomayor to design a direct mail pack test with a prize draw incentive of £35,000 in the summer of 08.

We were impressed by the creative input, awareness of our brand values, knowledge of prize draw requirements and technical capacity of the Sotomayor team. This pack had a response of 10% which is quite high. Our Marketing Department learned important lessons from this test and we look forward to working with Sotomayor in the future, when the opportunity arises.'

David Chisnall

Marketing Manager
Plantiflor Limited