Sotomayor

Client: Tesco

Project: Cherokee Ticketing

Design scheme to simplify the ticketing for Cherokee clothing, using a modular system to account for all ticketing options. The modular approach, using relatively few pieces in various combinations, reduces the amount of packaging that needs to be produced, and helps to keep admin and production costs to a minimum.

'The way the creative work that we completed together was managed is testament to the professionalism shown by the Sotomayor team.

Every stage was viewed with expertise and understanding about the market in which we operate, whilst incorporating the strategies we were introducing.

Sotomayor's experience, which ensured that consistency was maintained and recognised at each stage, made completion that much easier.'

Jo Sheward

Creative Packaging Manager
Tesco Fashion